So its no surprise that Google should be taking a closer look at how we search and attempt to refine the process and provide a more meaningful search result by changing the Google Local search algorithm to make it easier for us to find what or who we are searching for locally.
Searches that reference local business and all the relevant places in that location in a new clustered visual display located in the upper right corner of a search Buy Google Reviews result page. The now familiar map displays each business with red lettered pins, and links to each business. And as you scroll down the page the Google Places Map will scroll with the page so that it is always visible.
In addition to the way we see businesses displayed on Google Places a new product is being launched – Google Boost.
Google Boost is a Google AdWords product that allows local businesses to feature more prominently in local searches. It allows small to medium size businesses the ability to feature more highly in searches, and concentrates much more on the relevance and location of that business than ever before. Now searchers will see sponsored location searches appear on the Google Places map as blue lettered pins and in search results with the blue marker pin next to the content description.
Search results for the ‘accountant in city’ will now appear first below sponsored listings and above organic listings. What this now means is that results for a business in a location will now appear grouped with the other search results, making it much easier for searchers to find what they are looking for in a local area.