When prospective MBA students seek graduate schools to which they may want to apply, some characteristics of the school weigh more heavily in their decisions than others. It behooves school administrators to understand what applicants are looking for, and try to satisfy those needs.Other national accreditations are not as significant, and regional accreditations even less so. Some have national reputations while others may be highly respected in their region. And there are naturally, differences in the quality of the school MBA .
All quality MBA programs have certain similar characteristics. They teach basic courses in accounting, finance, marketing, management, economics, and others. Most full-time programs require two academic years of study. Most professors have terminal degrees such as the Ph.D., D.B.A., or L.L.D. Beyond the similarities, there are, of course, vast differences between one program and another. Some schools are accredited by the AACSB, the most desirable accreditation for business schools.
Prospective MBA students have access to on-line services that list MBA schools and their programs and allow visitors to search for programs that suit them. One such service permits visitors to specify school characteristics and their own preferences to obtain a ranked list of schools with MBA programs that fit the selected criteria. Because this service has a data base with more than 7,000 members seeking MBA programs and lists hundreds of schools with over 2,000 MBA programs worldwide.
The characteristic that is considered most important by most prospects is the Starting Salary of Graduates. If we assign a value of 100 to this item, we have a basis for comparing other criteria frequently selected by prospects.it is interesting to observe what characteristics are most popular and most sought by such a large population of prospective MBA applicants.